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<channel>
	<title>DRUECO / Digital Design</title>
	<link>http://work.drueco.com</link>
	<description>DRUECO / Digital Design</description>
	<pubDate>Mon, 23 Jan 2012 04:31:20 +0000</pubDate>
	<generator>http://work.drueco.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Retrofit</title>
				
		<link>http://work.drueco.com/Retrofit</link>

		<comments>http://work.drueco.com/following/work.drueco.com/Retrofit</comments>

		<pubDate>Mon, 23 Jan 2012 04:31:20 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[fitness, health, application]]></category>

		<guid isPermaLink="false">2454916</guid>

		<description>Retrofit brings the best of science to help it's members change their weight for good. The Retrofit program includes 3 wellness experts including Registered Dietitian, Behavior Coach, and Exercise Physiologist.  

I was asked to design the application that members will use on a daily basis to track their weight loss progress, communicate with their wellness experts, as well as analyze their caloric intake and exercise programs for the day.  In addition to tracking weightloss, the data visualization tracks the users goals, overall activity and sleeping patterns.  

&#60;img src="http://payload7.cargocollective.com/1/0/6923/2454916/retrofit_01_700.jpg" width="700" height="1000" width_o="700" height_o="1000" src_o="http://payload7.cargocollective.com/1/0/6923/2454916/retrofit_01_o.jpg" data-mid="12371261"  border="0" align="left"/&#62;&#60;img src="http://payload7.cargocollective.com/1/0/6923/2454916/retrofit_02_700.jpg" width="700" height="1000" width_o="700" height_o="1000" src_o="http://payload7.cargocollective.com/1/0/6923/2454916/retrofit_02_o.jpg" data-mid="12371263"  border="0" align="left"/&#62;&#60;img src="http://payload7.cargocollective.com/1/0/6923/2454916/retrofit_03_700.jpg" width="700" height="1000" width_o="700" height_o="1000" src_o="http://payload7.cargocollective.com/1/0/6923/2454916/retrofit_03_o.jpg" data-mid="12371265"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload7.cargocollective.com/1/0/6923/2454916/prt_1323819915.jpg" />

	</item>
		
		
	<item>
		<title>Marauder</title>
				
		<link>http://work.drueco.com/Marauder</link>

		<comments>http://work.drueco.com/following/work.drueco.com/Marauder</comments>

		<pubDate>Sat, 20 Aug 2011 23:25:44 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[iPhone app, branding, UI design]]></category>

		<guid isPermaLink="false">1889602</guid>

		<description>iOS / Android Application for location based services.  Services included branding, UI design, and visual design directions.

App Launch Fall 2011.

Details to come.

&#60;img src="http://payload.cargocollective.com/1/0/6923/1889602/marauder_teaser_01_700.jpg" width="700" height="600" width_o="700" height_o="600" src_o="http://payload.cargocollective.com/1/0/6923/1889602/marauder_teaser_01_o.jpg" data-mid="9349002"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1889602/marauder_avatars_700.jpg" width="700" height="600" width_o="700" height_o="600" src_o="http://payload.cargocollective.com/1/0/6923/1889602/marauder_avatars_o.jpg" data-mid="9349169"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1889602/maurader_logo_700.jpg" width="700" height="600" width_o="700" height_o="600" src_o="http://payload.cargocollective.com/1/0/6923/1889602/maurader_logo_o.jpg" data-mid="9349170"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6923/1889602/prt_1313882797.jpg" />

	</item>
		
		
	<item>
		<title>Spatial Info</title>
				
		<link>http://work.drueco.com/Spatial-Info</link>

		<comments>http://work.drueco.com/following/work.drueco.com/Spatial-Info</comments>

		<pubDate>Sat, 20 Aug 2011 18:38:06 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[iPad, UI design, art direction, mapping]]></category>

		<guid isPermaLink="false">1888879</guid>

		<description>Spatial Info helps companies manage telecommunications networks. They offer several desktop products that manage location relevant CAD drawings of networks. This project centered on enabling mobile functionality for the desktop tools and making them location relevant. I was tasked to design the overall look and feel for the iPad application UI.  Worked in collaboration with Spatial Interactive.

&#60;img src="http://payload.cargocollective.com/1/0/6923/1888879/spatial_01_700.jpg" width="700" height="600" width_o="700" height_o="600" src_o="http://payload.cargocollective.com/1/0/6923/1888879/spatial_01_o.jpg" data-mid="9344610"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1888879/spatial_02_700.jpg" width="700" height="600" width_o="700" height_o="600" src_o="http://payload.cargocollective.com/1/0/6923/1888879/spatial_02_o.jpg" data-mid="9344613"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1888879/spatial_03_700.jpg" width="700" height="600" width_o="700" height_o="600" src_o="http://payload.cargocollective.com/1/0/6923/1888879/spatial_03_o.jpg" data-mid="9344616"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6923/1888879/prt_1313865666.jpg" />

	</item>
		
		
	<item>
		<title>Triple Threat</title>
				
		<link>http://work.drueco.com/Triple-Threat</link>

		<comments>http://work.drueco.com/following/work.drueco.com/Triple-Threat</comments>

		<pubDate>Wed, 17 Aug 2011 04:42:06 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[ecommerce, sportwear]]></category>

		<guid isPermaLink="false">1783702</guid>

		<description>E-commerce site for sneaker heads. Logo design, Information Architecture, Art Direction / Design.

&#60;img src="http://payload.cargocollective.com/1/0/6923/1783702/tt_1.jpg" width="670" height="1301" width_o="670" height_o="1301" src_o="http://payload.cargocollective.com/1/0/6923/1783702/tt_1_o.jpg" data-mid="9344460"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1783702/tt_2.jpg" width="670" height="1023" width_o="670" height_o="1023" src_o="http://payload.cargocollective.com/1/0/6923/1783702/tt_2_o.jpg" data-mid="9344462"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1783702/tt_3.jpg" width="670" height="1395" width_o="670" height_o="1395" src_o="http://payload.cargocollective.com/1/0/6923/1783702/tt_3_o.jpg" data-mid="9344465"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6923/1783702/prt_1313556673.jpg" />

	</item>
		
		
	<item>
		<title>Sub Swara</title>
				
		<link>http://work.drueco.com/Sub-Swara</link>

		<comments>http://work.drueco.com/following/work.drueco.com/Sub-Swara</comments>

		<pubDate>Thu, 11 Aug 2011 02:13:16 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[music, blog]]></category>

		<guid isPermaLink="false">1438350</guid>

		<description>Clean, Simple, Edgy.  Limited budget.

That's what I ran with on this quick redesign.  Wasn't expecting too much out of this project but I ended up enjoying the creative freedom and limitations that the project offered. I listened to a few of their tracks, sketched, and went for something editorial and lightweight. 

&#60;img src="http://payload.cargocollective.com/1/0/6923/1438350/SS_Home_01_700.jpg" width="700" height="900" width_o="700" height_o="900" src_o="http://payload.cargocollective.com/1/0/6923/1438350/SS_Home_01_o.jpg" data-mid="7005404"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1438350/SS_Subpage_01_700.jpg" width="700" height="900" width_o="700" height_o="900" src_o="http://payload.cargocollective.com/1/0/6923/1438350/SS_Subpage_01_o.jpg" data-mid="7005406"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6923/1438350/prt_1305251749.jpg" />

	</item>
		
		
	<item>
		<title>Nike+ Maps</title>
				
		<link>http://work.drueco.com/Nike-Maps</link>

		<comments>http://work.drueco.com/following/work.drueco.com/Nike-Maps</comments>

		<pubDate>Fri, 08 Apr 2011 05:05:04 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[art direction, mapping]]></category>

		<guid isPermaLink="false">1222311</guid>

		<description>The ultimate GPS experience was added to the Nike+ lineup.  Nike+ Maps was created to motivate runners through location exploration and tracking.  

Runners can now view their runs on a map, analyze their performance, and compare their data.  In addition, runners can also explore the world's best routes, and find new areas to run by utilizing the activity heat map.  Once a location is found, they can draw their own personal route, match to a Nike+ Top Route, save it to their favorites, or see where their friends have run.

&#60;img src="http://payload.cargocollective.com/1/0/6923/1222311/maps_01_700.jpg" width="700" height="1641" width_o="700" height_o="1641" src_o="http://payload.cargocollective.com/1/0/6923/1222311/maps_01_o.jpg" data-mid="9350036"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1222311/maps_02_700.jpg" width="700" height="1334" width_o="700" height_o="1334" src_o="http://payload.cargocollective.com/1/0/6923/1222311/maps_02_o.jpg" data-mid="9350038"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1222311/maps_03_700.jpg" width="700" height="952" width_o="700" height_o="952" src_o="http://payload.cargocollective.com/1/0/6923/1222311/maps_03_o.jpg" data-mid="9350042"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6923/1222311/prt_1313887000.jpg" />

	</item>
		
		
	<item>
		<title>Schoolnet Visual ID</title>
				
		<link>http://work.drueco.com/Schoolnet-Visual-ID</link>

		<comments>http://work.drueco.com/following/work.drueco.com/Schoolnet-Visual-ID</comments>

		<pubDate>Mon, 21 Feb 2011 17:05:03 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[educational, dashboard]]></category>

		<guid isPermaLink="false">1085793</guid>

		<description>Schoolnet is the leading provider of data-driven education software that increases student achievement, teacher quality and operational efficiency.

Schoolnet needed a visual identity system that they could use for their products which included mobile devices, iPads, and desktop browsers.  

The design direction was meant to provide a fresh clean approach to the world of data-driven software.  Creating a dashboard inspired interface with open layouts keeps this design free of constrained spreadsheets and crammed data.

&#60;img src="http://payload.cargocollective.com/1/0/6923/1085793/schoolnet_device_700.jpg" width="700" height="600" width_o="700" height_o="600" src_o="http://payload.cargocollective.com/1/0/6923/1085793/schoolnet_device_o.jpg" data-mid="9349375"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1085793/schoolnet_mood_01_700.jpg" width="700" height="625" width_o="1400" height_o="1250" src_o="http://payload.cargocollective.com/1/0/6923/1085793/schoolnet_mood_01_o.jpg" data-mid="5216125"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1085793/schoolnet_mood_02_700.jpg" width="700" height="625" width_o="1400" height_o="1250" src_o="http://payload.cargocollective.com/1/0/6923/1085793/schoolnet_mood_02_o.jpg" data-mid="5216143"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/1085793/schoolnet_mood_03_700.jpg" width="700" height="625" width_o="1400" height_o="1250" src_o="http://payload.cargocollective.com/1/0/6923/1085793/schoolnet_mood_03_o.jpg" data-mid="5216160"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6923/1085793/prt_1298307125.jpg" />

	</item>
		
		
	<item>
		<title>The New York Times</title>
				
		<link>http://work.drueco.com/The-New-York-Times</link>

		<comments>http://work.drueco.com/following/work.drueco.com/The-New-York-Times</comments>

		<pubDate>Mon, 17 Jan 2011 21:44:47 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[design, user interface]]></category>

		<guid isPermaLink="false">325619</guid>

		<description>Working closely with the User Experience / User Interface Group at The New York Times under the leadership of Khoi Vihn, I helped work on 3 different sections of nytimes.com for a January 2011 launch.  I was responsible for a new layout for my accounts, conceptualizing the new metered paywall page, and subscription order form pages. The pages have a strong UX influence and fits under the overall aesthetic of The New York Times.

&#60;img src="http://payload.cargocollective.com/1/0/6923/325619/01_700.jpg" width="700" height="1272" width_o="1100" height_o="2000" src_o="http://payload.cargocollective.com/1/0/6923/325619/01_o.jpg" data-mid="5216545"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/325619/04_700.jpg" width="700" height="525" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/6923/325619/04_o.jpg" data-mid="5216563"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/325619/05_700.jpg" width="700" height="525" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/6923/325619/05_o.jpg" data-mid="5216566"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6923/325619/prt_1295301126.jpg" />

	</item>
		
		
	<item>
		<title>Nike+ Sportswatch GPS</title>
				
		<link>http://work.drueco.com/Nike-Sportswatch-GPS</link>

		<comments>http://work.drueco.com/following/work.drueco.com/Nike-Sportswatch-GPS</comments>

		<pubDate>Sun, 16 Jan 2011 21:48:37 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[sizzle reel, product launch]]></category>

		<guid isPermaLink="false">944197</guid>

		<description>The newest addition to the Nike+ family was unveiled at CES - The Nike+ Sportwatch GPS.  We created this spot to not only showcase the watch but also to communicate the history of Nike+ and to unveil new features of the online experience.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6923/944197/prt_1295214789.jpg" />

	</item>
		
		
	<item>
		<title>The Hollywood Reporter</title>
				
		<link>http://work.drueco.com/The-Hollywood-Reporter</link>

		<comments>http://work.drueco.com/following/work.drueco.com/The-Hollywood-Reporter</comments>

		<pubDate>Sat, 16 Oct 2010 11:17:01 +0000</pubDate>

		<dc:creator>DRUECO / Digital Design</dc:creator>
		
		<category><![CDATA[art direction, design]]></category>

		<guid isPermaLink="false">574581</guid>

		<description>The Hollywood Reporter was Hollywood's first daily entertainment industry trade paper. It began as a daily film publication, then added television coverage in the 1950s and began in the late 1980s to cover intellectual property industries.  With new publications coming to the entertainment scene, The Hollywood Reporter wanted to reestablish themselves as the premier site for hollywood insiders and for mainstream hollywood entertainment by providing up to the minute hollywood news, movie/tv show reviews and trailers, as well as drive traffic through their editorial blogs.  

&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_01.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_01_o.jpg" data-mid="2642565"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_02.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_02_o.jpg" data-mid="2642566"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_10.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_10_o.jpg" data-mid="2642618"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_03.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_03_o.jpg" data-mid="2642567"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_04.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_04_o.jpg" data-mid="2642569"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_05.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_05_o.jpg" data-mid="2642570"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_06.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_06_o.jpg" data-mid="2642571"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_07.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_07_o.jpg" data-mid="2642572"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_08.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_08_o.jpg" data-mid="2642573"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6923/574581/thr_09.jpg" width="670" height="700" width_o="670" height_o="700" src_o="http://payload.cargocollective.com/1/0/6923/574581/thr_09_o.jpg" data-mid="2642574"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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